Stonebwoy Opens Up About Tommy Hilfiger Deal And Covid-19
The dancehall sensation announced early this year that, he will be dropping a potential Grammy album.
The Anloga Junction album seem to bring the dancehall and afrobeat sensation some huge recorginition as he was spotlighted as an African winner and nominee of both the BET Awards and Grammy Awards respectively, international awards organization and media house, Grammy and BET International, have inducted Ghanaian born reggae/ragga & dance-hall artiste, Stonebwoy, in the Grammy Museum – Sound of Africa exhibit, which showcases and celebrates the unique diversity of African music.
According to Ava Hall, Vice President, BET International Programming and Brand Advancement, as part of recognizing and applauding the work of the best musical artistes from the continent of Africa at the annual BET awards, the organization collaborated with the GRAMMY Museum to take inter-continental music celebration to new heights with the Sounds of Africa exhibit and to create this fascinating tribute to legendary, traditional and contemporary African musicians.
And GRAMMY Museum, on the other hand, stated that it believes music is a gateway to learning and their mission is to explore and celebrate the enduring legacies of the creative process behind all forms of music through immersive and interactive exhibits and essential music education programs.
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Stonebwoy normally ragga in Jamaican Patois (Patwa or Patwah), and is considered a “multifaceted rapper” due to the various musical styles he possesses. In 2015, he received many awards and nominations ranging from “Artist of the Year” to “Album of the Year”. His sophomore album, Necessary Evil, was the recipient of 3 Ghana Music Awards from 6 nominations.
Stonebwoy speaking to sde.co.ke explain how he got his Tommy Hilfiger deal. Below is what he said:
P: How did you get to work with Tommy Hilfiger?
S: I met Tommy about three years ago and he’s been styling me since, although I have my own clothing line in Ghana. He’s starred in many of my videos. I call him my ‘oga’. I always know that wherever I am all over the world, as long as there’s a Tommy Hilfiger store then I am sorted. I can just walk in and get what I need.
He went ahead to explain to the host how the Covid-19 pandemic has affected him:
P: Have your plans for this year been affected by the pandemic?
S: My entire year was planned in 2019. I left Ghana in February and I was supposed to be away until July but we have had to cut everything short for everyone’s safety. The disruption by the virus may have stopped people from doing a lot of things like going to concerts but it hasn’t stopped people from watching music and streaming music online.