Michael Owusu Addo professionally known as Aside Music: Sarkodie’s Business Career And Endorsements In Ghana, is a Ghanaian hip hop recording artist and entrepreneur from Tema.
His contributions to the Ghanaian Music Industry have earned him numerous accolades, including the Vodafone Ghana Music Award for Artiste of the Decade. In 2015, Sarkodie was ranked the 19th most Influential Ghanaian by e.tv Ghana.
He is considered one of the major proponents of the Azonto genre and dance. Sarkodie is often named as one of Africa’s greatest hip hop artists. MTV Base ranked him sixth on its list of the Hottest African MC’s in 2014.
In 2013, Lynx TV ranked him first on its list of the “Top 10 Ghanaian Rappers of All Time”. In 2015, AfricaRanking.com ranked him third on its list of the “Top 10 African Rappers of 2015”.
In 2015, The Guardian listed him as one of its top five hip hop acts on the African continent. Sarkodie recently won the “Artists of the decades” Award at the Vodafone Ghana Music Awards 2019.
Sarkodie owned the Sark by Yas clothing line, which was launched on April 27, 2013.
The clothing line has accessories for men, women and children. In 2012, he was officially unveiled as the Brand Ambassador for Samsung Electronics at the University of Ghana, Legon.
As part of the event, Samsung unveiled the Samsung Galaxy Pocket and Chief Hero Phones that had customized wallpapers of Sarkodie and his signature; users had the opportunity to download exclusive tracks of Sarkodie.
Sarkodie also launched the Obidi Chief headphones.
In 2013, he signed an endorsement deal with FanMilk Ghana.
Sarkodie is currently in partnership with Tigo Telecommunications Ghana, a brand that sponsored the 2013 Rapperholic tour.
On 30 October 2019, he was appointed as an ambassador for the Year of Return campaign; the honour was conferred on him at the Creative Arts Industry Forum.
Sarkodie made the Vu-Me popular in Ghana with just a tweet, This alone shows how powerful his brand is when it comes to business and marketing.
He is currently the ambassador for Standard Chartered Bank, pushing their SCMobile banking app to Ghanaians, also he is out with some new merhcandise which is everywhere on social media.